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Cricket Wins Top Business Awards for Brand Excellence, Executive Leadership and Innovation in Customer Service and Consumer Campaigns

ATLANTA, GA – Today, Cricket Wireless celebrates four recent industry awards honoring innovation and achievement in a wide range of categories, including best-in-class leadership by the brand’s marketing and information technology executives, best customer service, and top consumer marketing. The honors were bestowed by the AMY, Stevie and Golden Bridge award organizations.

Two of the awards were judged for accomplishments in 2015, a banner year for Cricket as it became one of the nation’s fastest growing prepaid wireless companies. Cricket also ascended in important annual business rankings that measure wireless customer experience.

“This recognition is an important mile marker on Cricket’s path to industry leadership,” said John Dwyer, president, Cricket Wireless. "Our focus every day is on building a business that delivers the service that our value conscious customers deserve. We operate in a highly competitive industry, and it makes a statement when the accomplishments of your information technology, marketing and customer service teams are all recognized for innovative campaigns and programs. Every employee should feel a sense of pride for these awards, as everyone is dedicated to the success of the overall team. I’m proud of Cricket Nation.” 

AMY Awards – recognizes companies in the Atlanta area for innovative strategies, unforgettable campaigns, and outstanding results for the last 59 years.

  • Atlanta Corporate Marketer of the Year - Vice president and CMO Janna Ducich was named the Atlanta Corporate Marketer of the Year for leading a team of 95 top industry minds that created and launched the new Cricket Wireless brand through unique advertising and brand activations across the country. The team successfully built and sustained brand awareness and developed advertising that consistently outperformed the industry average. They also launched an innovative mobile loyalty program, Cricket Rewards, which made it simple and fun for users to earn points for things they do every day, like managing their Cricket account or using their favorite app.

Stevie Awards for Sales & Customer Service –recognizes the achievements of contact center, customer service, business development and sales professionals worldwide.  

  • Customer Service Team of the Year - Cricket’s customer care team was recognized for their achievement of lowering contact and calling rates, or the number of store representatives and customers who contact care via phone or chat. This was a unique challenge in light of the ongoing merger and migration of millions of customers from Cricket's legacy CDMA network to the new 4G LTE GSM network, as a result of AT&T’s merger and integration of Cricket and its first prepaid wireless subsidiary, Aio Wireless.

Golden Bridge Awards – recognizes companies around the world for excellence in products, innovations, management and teams, women in business and the professions, and PR and marketing campaigns.

  • Best Woman Professional of the Year - Cricket's vice president and CIO, Jennifer Tillson took gold, winning the Best Women Professional of the Year Award. Tillson’s winning entry focused on her leading an information technology team in migrating millions of Cricket customers to a new 4G LTE GSM network, pursuant to the brand’s acquisition by AT&T. While maintaining the existing CDMA network for legacy Cricket customers still in transition, Tillson and her team retired hundreds of systems and applications, including Cricket’s original music streaming service, replacing it with Deezer, which features the world’s largest music library.

  • Consumer Launch Campaign of the Year – Cricket’s integration into 2800 GameStop stores was a first in the prepaid wireless industry. The brand was recognized for its innovation in announcing the groundbreaking deal at the CTIA Super Mobility Show. Cricket’s event activation provided expo attendees a one-of-a kind Oculus Rift virtual reality experience that allowed them to experience the retail relationship by placing people inside a virtual world of GameStop stores with Cricket displays.

About the new Cricket Wireless

Cricket is bringing consumers more value with a simple, friendly, and reliable nationwide wireless experience with no annual contract.  The power of Cricket is our nationwide 4G LTE network that covers more than 308 million people;* easy and affordable plans prices that include taxes and fees – no surprises; and a great selection of phones customers love. Cricket, Something to Smile About.  To check out the new Cricket or find a store near you, visit www.cricketwireless.com. And connect with us on Facebook at www.facebook.com/cricketnation and Twitter at www.twitter.com/cricketnation.

Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. © 2016 Cricket Wireless LLC.  All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC. 

*Based on coverage in U.S. licensed/roaming areas. Compatible device required. Coverage not available everywhere. 4G LTE coverage is not equivalent to overall network coverage.

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