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Calling All Skateboarders: Cricket Wireless Hits the Streets of Los Angeles with Street League Skateboarding Legend P-Rod

WHAT: The Street League Skateboarding (SLS) tour is coming to Los Angeles, and Cricket Wireless, the event’s exclusive wireless partner, is kicking off the weekend with engaging activities in the city to interact and meet the face of street skateboarding Paul Rodriguez (P-Rod).                    

Rodriguez is the latest Cricket brand ambassador and is on a mission to get fans excited about the best pro street skateboarders competing in the skate mecca of Los Angeles at SLS. Cricket encourages skateboarding enthusiasts to take it to the streets by showing off their best tricks and support fellow skaters at upcoming Los Angeles event locations in the coming days (details below). As skateboarding’s most prestigious professional competitive series, SLS brings the sport’s best street skateboarding to a worldwide fan base.

Cricket also donated 100 tickets to this Sunday’s SLS competition to area youth via Jovenes Inc. and greater Los Angeles area YMCA branches, providing access to skateboarding and to SLS for the local community.


  • Thursday, July 24 (12:15PM – 1:15PM): Autograph signing and “selfie” opportunity with Rodriguez, Cricket Wireless (5900 Santa Monica Blvd., Los Angeles, CA 90038)
  • Thursday, July 24 (5:00 – 7:00PM): Skate and hang out with Rodriguez, Boyle Heights Hollenbeck Skate Plaza (415 S. St. Louis St, Los Angeles, CA 90033)

Both Cricket Wireless events with Rodriguez are open to the public and free of charge. Street League Skateboarding takes place this Sunday, 7/27, at the USC Galen Center, 3400 S. Figueroa St., Los Angeles, CA 90089. Tickets start at $25 and can be purchased on www.streetleague.com. Come visit the Cricket Wireless booth at the free SLS event expo open to the public on the USC Galen Center arena grounds starting at 11:00am PDT.

ABOUT STREET LEAGUE SKATING: Street League Skateboarding (SLS) is the first-ever professional league for street skateboarding. The SLS season features 25 of the world’s most exciting skateboarders competing in an easy-to-follow, ISX™ instant scoring format on one-of-a-kind concrete skate plazas, all for the largest prize purse in skateboarding history. Each arena stop of the 2014 SLS season will air live on FOX Sports 1 and FOX Sport GO with a live international webcast on Streetleague.comFor more information, visit www.streetleague.com and follow @streetleague. 

About Cricket Wireless: Cricket is bringing consumers more value with a simple, friendly, and reliable nationwide wireless experience with no annual contract.  The power of Cricket is our fast, reliable, nationwide 4G LTE network; easy and affordable unlimited plans with taxes and fees included; annual loyalty rewards; and a great selection of phones customers love. Cricket, Something to Smile About. Cricket is a subsidiary of AT&T Inc. 

To learn more about Cricket or find a store near you, visit www.cricketwireless.com and connect with us on Facebook at facebook.com/cricketnation and Twitter at twitter.com/Cricketnation.