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Cricket Wireless and The Salvation Army Launch “Likes for Tikes” Campaign to Raise $50,000

ATLANTA, Nov. 3, 2016 - Cricket Wireless and The Salvation Army have teamed up to launch “Likes for Tikes.” The campaign aims to give children in need something to smile about this holiday.

Anyone can donate by clicking “like” on a participating Cricket Wireless retail store’s Facebook page. Cricket will donate $1 for every “like” – up to $50,000.

“At Cricket, we’re passionate about giving back,” said Tiffany Baehman, vice president and chief marketing officer, Cricket Wireless. “Every child deserves to wake up with a smile and a gift under the tree.  We want to give as many kids as possible that experience.”

This is the second time Cricket joined with The Salvation Army to help kids in need. In July, the “Stuff the Pack,” back-to-school supply drive helped provide kids with the tools they needed to be successful this year.      

“We are so grateful for Cricket’s commitment to helping families in need through The Salvation Army. Thanks to our partnership, many low-income children went to school this year equipped with school supplies and now many more will wake up on Christmas morning to toys under the tree, ” said Maria Todaro, Corporate Relations Manager for The Salvation Army.

The Like for Tikes campaign will run Nov. 4 – Dec. 4. Cricket elves will then purchase toys in each participating market and deliver them to a local Salvation Army distribution center.