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Cricket Wireless and The Salvation Army Launch “Likes for Tikes” Campaign to Raise $50,000

Funds raised will go towards the purchase Toys for children in need

ATLANTA, Nov. 3, 2016 - Cricket Wireless and The Salvation Army have teamed up to launch “Likes for Tikes.” The campaign aims to give children in need something to smile about this holiday.

Anyone can donate by clicking “like” on a participating Cricket Wireless retail store’s Facebook page. Cricket will donate $1 for every “like” – up to $50,000.

“At Cricket, we’re passionate about giving back,” said Tiffany Baehman, vice president and chief marketing officer, Cricket Wireless. “Every child deserves to wake up with a smile and a gift under the tree.  We want to give as many kids as possible that experience.”

This is the second time Cricket joined with The Salvation Army to help kids in need. In July, the “Stuff the Pack,” back-to-school supply drive helped provide kids with the tools they needed to be successful this year.      

“We are so grateful for Cricket’s commitment to helping families in need through The Salvation Army. Thanks to our partnership, many low-income children went to school this year equipped with school supplies and now many more will wake up on Christmas morning to toys under the tree, ” said Maria Todaro, Corporate Relations Manager for The Salvation Army.

The Like for Tikes campaign will run Nov. 4 – Dec. 4. Cricket elves will then purchase toys in each participating market and deliver them to a local Salvation Army distribution center.

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About Cricket Wireless 

Cricket is bringing consumers more value with a simple, friendly, and reliable nationwide wireless experience with no annual contract. The power of Cricket is our nationwide 4G LTE network that covers more than 318 million people;* easy and affordable plans prices that include monthly taxes and fees; and a great selection of phones customers love. Cricket, Something to Smile About. To check out the new Cricket or find a store near you, visit cricketwireless.com. Learn more on the Cricket newsroom and blog. And connect with us on Facebook and Twitter.

Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. © 2016 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC. 

*Based on overall coverage in U.S. Compatible device required. Coverage not available everywhere. 4G LTE coverage is not equivalent to overall network coverage

About The Salvation Army

The Salvation Army, established in London in 1865, has been supporting those in need in His name without discrimination for more than 135 years in the United States. More than 25 million Americans receive assistance from The Salvation Army each year through a range of social services: food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. 82 cents of every dollar donated to The Salvation Army are used. For more information, go to www.salvationarmyusa.org or follow us on Twitter @SalvationArmyUS.