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Bronx Kids Learn to “Be a STAR” at Anti-Bulling Rally During WWE® SummerSlam Weekend

During the WWE SummerSlam weekend, Cricket Wireless and WWE teamed up with the Kips Bay Boys & Girls Club (B&G Club) of Bronx, New York, to hold a “Be a STAR” anti-bullying rally that featured WWE Superstars Dolph Ziggler, Nia Jax and Titus O’Neil. The audience of more than 110 students got to meet the Superstars and received tips on how to identify, prevent and respond to various forms of bullying.


Cricket’s CMO Tiffany Baehman joined the three WWE Superstars to talk about cyberbullying and discuss the apps and features that can help block negative content.


“Technology and social media give bullies the ability to reach their victims beyond school yards and neighborhood parks," said Baehman. “Thanks to programs like Be a STAR, we have an opportunity to not only educate kids on ways to combat cyberbullying, but also get out front and prevent the development of characteristics that cause an individual to become a bully.”


This isn’t the first time WWE and Cricket have joined forces to support bullying prevention efforts. We also hosted cyberbullying events around WrestleMania in April and during the 2017 WWE SummerSlam weekend.


Who knew learning about ways to prevent cyberbullying could be so much fun? Check out the video to see how Cricket and WWE made these kids smile.