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Cricket Wireless Gives The Color Run™ The Green Light To Smile

ATLANTA, April 20, 2017 /PRNewswire/ -- Cricket Wireless is giving the "Happiest 5k On The Planet" a big splash of green as the exclusive wireless sponsor of The Color Run. Cricket will have dedicated race zones at all events across the country, where runners will be splashed with the color green as they pass through.

"Cricket's guiding principle is about giving people something to smile about and it's at the heart of what makes our brand and service special," said Tiffany Baehman, vice president and chief marketing officer, Cricket Wireless.  "The Color Run sponsorship makes strategic sense and aligns nicely with our brand and the idea of making the world a happier place."

At specific events across the country, Color Runners can visit Cricket's "Smile Zone" pre-race to multifunctional headwear and hair chalk, and stop by after the race to jump on a "smile tile" for a blast of green color and build their own Cricket-branded sunglasses.

"We're excited to add this well-known running series to our sponsorship portfolio as it gives us a new way to reach consumers, and color the town green," said Baehman.

Visit http://thecolorrun.com/ for a list of upcoming The Color Run events near you. You can also join Cricket Rewards free of charge for special offers and giveaways in conjunction with The Color Run events.

About Cricket Wireless

Cricket is bringing consumers more value with a simple, friendly, and reliable nationwide wireless experience with no annual contract. The power of Cricket is our nationwide 4G LTE network that covers more than 319* million people; easy and affordable plans and prices that include monthly taxes and fees; and a great selection of phones customers love. Cricket, Something to Smile About. To check out the new Cricket or find a store near you, visit cricketwireless.com. Learn more on the Cricket newsroom and blog. And connect with us on Facebook and Twitter.

Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. © 2017 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC. 

* Based on coverage in U.S. licensed areas. Compatible device required. Coverage not available everywhere. 4G LTE coverage is not equivalent to overall network coverage.

About The Color Run
The Color Run is a five-kilometer, un-timed event in which thousands of participants, or "Color Runners," are doused from head to toe in different colors at each kilometer. The Color Run caters to everyone — from first time runners to seasoned athletes. At the end of the event, participants join a "Finish Festival" with music, dancing and massive color throws.

Now the single largest event series in the world, The Color Run has exploded since its debut event. The Color Run has now hosted more than 300 events in 35+ countries.

 

SOURCE Cricket Wireless

For further information: Gretchen Schultz, gretchen.schultz@att.com